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Influencer Shopping on Youtube, roblox and the marketplace
Shop 24/7. Asia live-streaming buying anything and everything hasn't slowed down in Asia, and are just getting started in the west. QVC 2.0, with the western model yet to be defined, there's room for improvement to the asian model.
The play2learn model is focused on youtube influencers driving traffic to viewers in a live stream format as they play the game. The goal is to drive sales in the game and on the play2learn website marketplace. Buying mainstream brands through our marketplace gives learners/buyers bonus digital items that they can't get buying directly from the brand.
Similar format to a live streaming gamified version of Shopify, our goal is to gain users at scale partnering with large brands and their network making it a win-win.
Product launch/
Fashion Show
Fueling the growth of digital fashion on Roblox is the entry of some of the world’s most influential and well-known fashion brands. When fashion choices are linked to identity and community, it’s an opportunity for brands to align in new ways with this generation.
MetaHug Marketplace store is a mega-mall with many different styles and matching outfits, with over 400 to choose from and try on!
Showcasing the biggest fashion brands under one roof.
MetaHug Experience is a world on Roblox that focuses on in-game activations. Continuing its crossover between game spaces and events, our world is designed to host numerous events. From fashion shows, contests, and product launches to sporting events. By injecting your brand into our pre-existing world and creating time-limited spaces, this is what we define as an experience.
The high-fidelity experiences can feature a dynamic setlist dictated by fans in real-time, metaverse-spanning pre-event quests involving some of Roblox’s most popular occasions that also feature custom portals that will transport users into the pre-event venue; exclusive custom-designed virtual merchandise and more. Fans can access the Experience and join the pre-show festivities ahead of an event.
Promotional by nature; our in-game activation is under two weeks. This creates an exclusivity that brands benefit from, a scarcity play. There are certain weeks, certain weekends and certain holidays that are going to be highly sought-after, brand positioning and timing is everything.
Whether fans purchase virtual merch (verch, for short) or play minigames, there’s something for everyone. That sense of excitement and hype is replicated in multiple ways, giving every person the chance to mold their ideal event experience. Not only is this inclusive, but it also eliminates any stresses that come from an in-person event. On Roblox, there’s no need to push to the front for the best view or worry about losing an earring in the mosh pit.
Over a third (37%) of daily active users, 18.5 million, changes their avatar look based on where they are going in the metaverse, Fashion Show, Concert, Competition etc..
We’re blending the metaverse and real-world elements for brands to take fan experience to a whole new level.
The Ephemeral experience
Contest
Fueling the growth of digital fashion on Roblox is the strategy of some of the world’s most influential and well-known fashion brands. When fashion choices are linked to identity and community, it’s an opportunity for brands to align in new ways with this generation.
MetaHug Marketplace store is a mega-mall with many different styles and matching outfits, with over 400 to choose from and try on!
Showcasing the biggest fashion brands under one roof.
Virtual spaces will make up the metaverse; it will be the individualities that the user will seek out to make themselves stand apart. For now, these come in the form of digital clothes, or NFT art, but as the user base grows, so does the adoption of aspects of reality. This is where an event in Roblox might serve as a preview for a product release that can play in the metaverse
